THINK MELBOURNE
Client : Invest Victoria
Invest Victoria commissioned BRAVE to produce a scaled social campaign over a two year period, showcasing international corporations investing in Melbourne and Victoria. The project touched upon many sectors, amongst them Clean Energy, Digital Games, Advanced Manufacturing, Digital Health, Advanced Air Mobility and Agtech. C-Suite narrators were enlisted to narrate the investment story of each of these featured companies, offering top-level insights for the international business community.
BRAVE developed the brand device THINK MELBOURNE to bring attention to Victorian investment opportunities in a B2B environment. Finally, we created a showcase video for Invest Victoria's website and key events. All in all, over 100 assets were created by BRAVE for Invest Victoria in this campaign, and our animation, copywriting, design, live action, aerial filming and campaign creation skills were all utilised across this project.