Marketing Strategy

BRAVE consults with brands and government departments on brand management, market research, marketing strategy and development of communications campaigns.
We are accredited media buyers for all major networks and digital providers.
We specialise in marketing strategies that result in real, sustainable growth for brands.
Often, this is achieved through successful segmentation of markets, category-focussed strategies and targeted, efficient marketing across advantageous channels.
These outcomes can only be achieved by personnel who are qualified, with years in the marketing/advertising industry, who have a vast experience across many sectors.
There are countless pitfalls and wastage in marketing that derive from assumptions which are not grounded in either real evidence or through an informed assessment of your marketing objectives.
Here are an example of common questions which we address for our clients.
How can we optimise our marketing costs against sales and profit results?
Is social the best place for our promotions?
Do we want to engage an audience in conversation about our brand?
When is TV advantageous?
How can you use social as a direct messaging tool, similar to traditional media?
How do we derive the best value from TV, radio and press schedules?
Who is our most advantageous target demographic of those available to us?
How do we measure our marketing results?
How do we best set a marketing budget?

BRAVE is an accredited media buyer for the metro and regional TV and radio networks. We also provide advantageous packages for press, out-of-home and digital platforms including Facebook/Instagram, Google, LinkedIn and others.