Market Strategy & Research

BRAVE consults with brands and government departments on brand management, market research, marketing strategy and development of communications campaigns.
BRAVE delivers comprehensive marketing consultation services tailored to drive brand visibility, lead generation, and ROI for both B2C and B2B clients. With deep expertise in go-to-market strategies, we guide clients through every stage, from market insights to precise campaign execution, ensuring impactful results.
1. Business & Brand Assessment
We begin with a thorough assessment of your brand’s positioning, identifying growth opportunities and challenges unique to your industry. This step establishes a solid foundation for growth by clarifying brand strengths, competitive dynamics, and market potential.
2. Market Research Excellence for Impactful Strategies
At BRAVE, our market research capabilities are at the core of what we do. Leveraging cutting-edge methodologies, we delve into the perceptions, behaviours, and needs of communities and audiences to uncover actionable insights. Our approach combines innovative techniques with deep stakeholder engagement, enabling us to craft strategies that resonate and drive impact. From brand positioning to community consultation, our proven expertise ensures our clients are equipped with the data and perspectives needed to make informed, transformative decisions. Whether for private enterprises or government initiatives, BRAVE delivers research that inspires clarity and confidence.
BRAVE conducts extensive market research to reveal key industry trends, consumer and business behaviours, and competitive landscapes. For B2C and B2B clients alike, our audience analysis builds accurate profiles, enabling precise targeting of those most likely to engage, convert, and stay loyal.
3. Go-to-Market Strategy Development
We create tailored go-to-market strategies that drive growth by increasing brand visibility and optimising lead generation. This phase includes strategic market segmentation, channel selection, and budget planning, all aimed at maximising impact across consumer and business markets.
4. Brand Positioning & Messaging Development
BRAVE crafts positioning and messaging frameworks that resonate deeply with your target audience, differentiating your brand and strengthening its appeal. This foundation ensures every communication reinforces brand value and builds lasting connections.
5. Multi-Channel Campaign Planning
Our multi-channel approach integrates traditional and digital media—including social, search, and video—to engage audiences at the most effective touchpoints. We develop B2C and B2B campaigns that enhance brand presence across the channels most relevant to your market, optimising reach and engagement.
6. Targeted Media Buying & Placement
As accredited media buyers, BRAVE secures optimal placements to achieve your campaign’s goals efficiently. Our targeted ad placements span TV, radio, digital, and out-of-home media, ensuring maximum reach and engagement across both consumer and business audiences.
7. Campaign Launch & Real-Time Optimisation
We manage the full deployment of your campaign, actively monitoring and optimising performance to enhance results. This real-time adaptability drives higher engagement, conversion, and retention rates, aligning with your growth objectives.
8. Performance Measurement & Reporting
At the conclusion of each campaign, we provide detailed reporting on key metrics, including brand visibility, lead generation, and ROI. Our performance insights enable data-driven refinement, offering clarity into campaign successes and areas for future growth.
9. Ongoing Consultation & Strategic Refinement
BRAVE partners with clients for long-term success, offering ongoing consulting to refine strategies as market conditions evolve. We help sustain growth, strengthen brand presence, and maximise ROI, keeping your business agile and responsive to emerging opportunities.