For more than ten years, Marketing Consultant Chris Benz has helped government bodies, regulators, education organisations, and private-sector brands develop clear, practical marketing and communications strategies that cut through complexity. With a Master of Marketing (First-Class Honours) from Melbourne Business School, Chris brings senior strategic thinking, behavioural insight, and a grounded, human approach to every project.

At BRAVE, we pair this strategic foundation with our boutique creative capability — giving clients not just a plan, but the content and campaigns to bring it to life.

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What We Do
    •    Marketing & communications strategy
    •    Brand positioning, naming and identity development
    •    Audience and behavioural insights
    •    Market research planning & interpretation
    •    Go-to-market strategy for new programs and initiatives
    •    Digital growth, Google Ads & Meta strategy, and AI chatbot optimisation
    •    Campaign story frameworks, content planning and asset mapping
    •    Stakeholder, internal and public communications

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A full end-to-end strategic engagement: campaign identity, narrative development, 12-month social content calendar, youth-engagement strategy, and behavioural framing for a national online-safety campaign. BRAVE produced a suite of drama-based films, animated explainers, interactive digital tools and metro-scale posters — resulting in over one million views, high engagement, and multiple international awards.
View project → brave.tv/rewrite-your-story

Strategic and creative development for the launch of the newly established Labour Hire Authority. Work included market research, audience definition, marketing and communications strategy, brand-mark creation, and a multi-channel rollout across print, radio, social and web — including designing core website functionality.
View project → brave.tv/labour-hire-authority-campaign

Strategic message development and brand narrative for a global technology company, shaping complex technical content into a clear, human-centred story for international audiences.

Messaging, response logic and conversion-focused strategy for Podium’s AI chatbot, significantly improving enquiry handling, booking efficiency and customer engagement for automotive finance clients.

Across more than a decade, Chris has provided ongoing marketing and communications strategy for multiple retail, automotive and service-industry clients — shaping brand positioning, digital growth programs and content strategies that drive real commercial results.