Marketing Strategy

BRAVE consults with brands and government departments on brand management, market research, marketing strategy and development of communications campaigns.
We are accredited media buyers for all major networks and digital providers.
Our marketing strategy capabilities are evidence-based, results-driven and performed by consultants with proven results and recognised qualifications.
Effective marketing strategy involves the ability to analyse and understand your business and communications goals in detail. This leads to identifying marketing objectives that drive your brand recognition forward with a sustainable plan. 
These outcomes can only be achieved by personnel who have spent years in the marketing/advertising industry, who have a vast experience across many sectors and who have qualifications of business strategy and marketing at MBA level.
There are countless pitfalls and wastage in marketing that derive from ‘assumptions’ which are not grounded in either real evidence or through an informed assessment of your marketing objectives.

For example - 
Is social the best place for your promotions?
Do you want to engage an audience in conversation about your brand?
When is TV advantageous?
How can you use social as a direct messaging tool, similar to traditional media?
How do you derive the best value from TV, radio and press schedules?
Who is your most advantageous target demographic of those available to you?
How do you measure your results?
How do you best set a marketing budget?
These are very common questions amongst our clients and we can provide informed, logical answers as well as pathways to put these answers into action.

BRAVE is an accredited media buyer for the metro and regional TV and radio networks. We also provide advantageous packages for press, out-of-home and digital platforms including Facebook/Instagram, Google, LinkedIn and others.