Client : Office of the eSafety Commissioner
Cyberbullying is a controversial topic for parents and in many ways a complex and unapproachable one. BRAVE were engaged to design and implement an interactive ‘decision tree’ for parents to guide them through the relevant questions required to direct them to their best course of action regarding their child’s online activity. In approaching this, BRAVE wanted to create an online experience that was approachable, simple to use and spoke to users with an authentic voice. The interactive navigated parents to the most popular platform contacts, to support groups or to the eSafety Office’s own cyberbullying reporting service.