LET'S TALK ABOUT SEX
Client : Legal Aid WA
When asked to create this important and timely campaign about sex and consent for Legal Aid WA, we went out and asked our target audience, 15-21 year olds what they wanted to see.
They said that wanted the message to directly address the topic and not 'talk around it'.
They said that wanted to narrate it themselves, so that they owned the message.
And they said they wanted it to look like a 'lyric video' which was a popular format for them.
Here is the result. With it's constantly playful approach to motion text it has had terrific cut-through for it's audience.