Client : Australian Mushroom Growers Association
The Australian Mushroom Growers Association drew on the power of celebrity for this bright, motivating 10 part campaign.
It demonstrates the ‘Power of Mushrooms’ and the healthy benefits that can be obtained by including them in your diet.
Starring ‘Fast’ Ed Halmagyi the celebrity Chef, this campaign was shot live action, with 3D Animation.
Directed by Amanda Jane  the campaign had a strong positive influence on Australian mushroom sales, supported by print and online placements.