DUX Kitchen was a combination pop-up, activation and social video campaign. Devised by brand agency DISEGNO and produced by BRAVE, the idea was to showcase creative use of duck in stunning dishes developed by Masterchef celebrity Adam D’sylva which were in turn served to a collection of food influencers at a top secret pop-up restaurant event. The punchline was that all of the dishes, rated highly by online food critics were prepared by amateurs! That’s how easy duck is to prepare. The result was an impressive case study in social activation and brand building which paid off in strong brand and sales outcomes for the Luv-a-Duck brand.