Client : JG King
The volume builder market has tended to suffer from a lack of strong differentiation and BRAVE teamed up with DISEGNO to address the problem with the ‘Step Up to Steel’ campaign. The TVC’s distinguished themselves by pushing JG King’s point-of-difference in constructing steel frame based homes and brought that to life creatively by showcasing the high tech machinations of JG King’s steel factory. Rounding off with a family in luxurious home interiors completed the overall picture.