Client : Mitre 10
BRAVE were brought on board by Creative Oasis to produce a series of TVC campaigns featuring Scott Cam, designed to cross-promote Mitre 10 and The Block. Directed by Chris Benz and produced by Kate East, the results were effective for adding wry humour and a playful take on Cam's well loved TV persona. For Mitre 10, the campaign proved to be a powerful driver of success, keeping their brand 'top of mind' through an enduring partnership with one of TV's perennial brands.