Client : Mitre 10
BRAVE were brought on board by Creative Oasis to produce a series of TVC campaigns featuring Scott Cam, designed to cross promote Mitre 10 and The Block. Directed by Chris Benz and produced by Kate East, the results were effective for adding wry humour and a playful take on Cam's well loved TV persona. For Mitre 10, the campaign proved to be a powerful driver of success, keeping their brand 'top of mind' through an enduring partnership with one of TV's perennial brands.