THE WAITER
Client : Thomas Jewellers
Thomas Jewellers aimed to create a point of difference in the market using humour to compliment aesthetic of luxury. Amanda Jane directed this campaign for Traffic Melbourne. Shot by Graeme Wood, this commercial had a big impact on sales and refreshed the brand for younger consumers.
![](https://cdn.myportfolio.com/4df59950f2fac7fe59cfe85a48df35ac/507b7949-998c-4eb5-b5c1-7718eb764eaa_rw_1200.png?h=c50f549b60dce77f5c0aca92cc990d2c)
![](https://cdn.myportfolio.com/4df59950f2fac7fe59cfe85a48df35ac/bfe2d9b2-c525-4497-a1ae-fb82bd820422_rw_1200.png?h=f0d590449f1ebd4470aadab10e5cdf0e)
![](https://cdn.myportfolio.com/4df59950f2fac7fe59cfe85a48df35ac/e697c8c3-47a9-4354-accb-778e35911a8c_rw_1200.png?h=8afad21efb0714b3801580d8f6bbbbe2)
![](https://cdn.myportfolio.com/4df59950f2fac7fe59cfe85a48df35ac/285bf53c-5ba7-41cd-8f08-ac41c368b7ef_rw_1200.png?h=1eef86bbfc859d8b84a6cebb4c571a2f)